The Inspiration
Winter 2024

Walk the Room
February 2024
It's 2024, and we're back to work, back in the office!
Well, we didn't really ever leave, but it's a good time to reflect on what will get people excited about going into the office instead of working from home.

In 2023, "The Conference Board" conducted a survey, which found that 73% of organisations report challenges in getting workers to return to the workplace. Additionally, those who mandate an on-site work policy reported difficulty retaining workers. The message couldn't be clearer: for people to brave the commute into the office, there needs to be a strong reason to do so.

In this edition of The Inspiration, we have taken a closer look at the role of amenities in marketing office spaces, beginning with three fabulous projects, and ending with a selection of our best vignettes.
Introducing LOMA - a sustainable workplace retrofit with 20 percent of the total area allocated to amenity space

When Morgan Capital tasked Fathom Architects with the transformation of a 1990s NHS office, there was a clear focus on minimising embodied carbon; and maximising operational efficiency.
Situated 200 metres from Waterloo station, LOMA takes its name from Lower Marsh, which is a Conservation Area, potentially dating back to Roman times.
The scheme aimed to retain as much of the building as possible to reduce the creation of additional embodied carbon, while incorporating a green wall on the front facade and upgrading existing external terraces. It includes the addition of new 5th and 6th floors, a rooftop pavilion, and a sky garden.
LOMA targets the highest sustainability standards, including BREEAM Outstanding, NABERS 5* and WELL Platinum, as well as being net zero carbon in operation. We couldn't be happier to play a part in this project.
Click through to see more images.
FIFTY GEORGE STREET - a renovation and repositioning of a 34,000 sq ft courtyard building in Marylebone, London

In the words of Andrew Loftus: "Set in a large courtyard the building has always been a unique HQ building, most recently for Colliers and before that for Orange/EE. Now we are substantially upgrading the building for the next-generation office user, maximising the outdoor space on all floors, and adding a new rooftop terrace and pavilion. We have an extremely positive embodied carbon story, retaining the existing building while significantly improving the sustainability credentials."

We think that this full length animation tells the story not only of the wonderful property that is FIFTY GEORGE STREET, but also of the importance of amenities.

Thank you Siren Design, Cushman Wakefield and RX London, and Anomaly Architects for a great collaboration.

Thank you Siren Design, Cushman Wakefield and RX London, and Anomaly Architects for a great collaboration.

TOG Henry Wood House - 76,000 square feet of serviced office space moments away from Oxford Circus

Once home to the BBC's research and development teams, there's a distinctively creative feel about this building with a content production studio, library and cinema screening room all on-site. In short, a space that's all work and all play.
The amenities extend beyond that; there's also ample space for meetings and events, featuring a penthouse apartment, an onsite café, a fitness studio, and a rooftop terrace with spectacular views.
In our opinion, it perfectly articulates one very good reason to leave home and go to the office. Having said that, it's not just any office, and we can only envy the lucky future tenants! Thank you for letting us in on the ride.
A selection of our best vignettes of amenity spaces!

In the game of emotional content, nothing beats a close-up. Enjoy the eye candy and don't hesitate to get in touch with any thoughts on ways of working, upcoming projects or a digital fika.
Click through to see more images.
Get in touch
Reach out if you'd like to learn more about what we can do for you. We'd love to discuss your project in detail!
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