Welcoming 2024 with optimism and smart solutions
As we leave 2023 behind, there's no escaping a difficult reality. In Sweden, a predicted 16000 jobs will disappear from the building sector, and in commercial real estate increasing vacancies and tougher rent negotiations are expected. In this edition of The Inspiration we have focused on how to win pitches, from attracting specific types of tenants to prestige clients like Mercedes.
Myth no 1: Giving a comprehensive understanding of the space is important
In the post pandemic world, getting people back into the office is one of the greatest challenges employers face, and with that, the focus on amenities and everything the coworkers don't get a home, is becoming increasingly important.
Myth no 2: If it's neutral people have an easier time seeing themselves in the space
Is Lagom losing its charm when it comes to interior design? We think so. Creating something specific to the property, to a type of target audience, or even a specific tenant, not only conveys the appeal of the space, it shows you went the extra mile.
Adding a logo, and changing the colours of a space to match that of the potential tenant is a surprisingly cost efficient way of getting ahead.
Myth no 3: People know the location
As a reader of this newsletter you don't need to be told locations are more than longitudes and latitudes. The question is how to communicate the location in an emotional way? In Wihlborgs office building "Vista", the rooftop was not only a unique feature. Overlooking the water to Denmark it worked as a talking point for the closeness between Malmö and Copenhagen. Something that appealed to Mercedes Benz who will be moving in, in 2025.
Here's what Shirin Emeera, CEO of Mercedes-Benz Sweden and Denmark had to say about the choice of location:
Wihlborgs is truly building a flexible office for the future with many forward-thinking and sustainable solutions. Hyllie is perfect for us. We have employees living all over Skåne and in Denmark, and it is easy to get here from wherever you come. Additionally, we have our Denmark office on the other side of the bridge, making collaboration between the markets seamless.
Myth no 4: You get a second chance
Fail to prepare or prepare to fail. When competition stiffens, second chances grow scarce. This year will not be the same as the past few, and we're here to carefully and responsibly assess what material is needed to win your pitches, whether it is to completely reenvision a space, together with our architects and interior designers, or to revamp your marketing material based on a selection of styles that we have created to simplify the process.