Walk the Room
for Urban Development
for Urban Development
September 2025
| We understand that urban development projects are different than others and our services cater to those differences. Working with entire districts requires an experienced approach, and we’re here to help you envision your next urban development project. Our work in the urban development sector spans across huge-scale projects like Södra City in Uppsala, Oxford North district in the UK, or Sandow Lakes Ranch in Texas. Those are examples of big, layered projects with long timelines with multiple phases, many stakeholders, and huge demand for clarity when it comes to visual materials. Our experience in the sector goes into what we’re preparing when it comes to both any CGI material and digital tools. |
| Understanding project phases We understand that big projects evolve and that communication needs to evolve with them. Urban development doesn't happen overnight. It’s a process that sometimes stretches over years, sometimes even decades. We understand this. We can cater to the needs of multiple partners that come in during multiple phases of the development, and we know how to adapt communication tools and materials across that lifecycle. |
Interactive Aerial
This is your entire district, explorable and clickable. Our interactive aerials let stakeholders explore the aera on their own, whenever, and deep-dive if they want to know more about interest points, connections, or phases.
| Leading with clarity Our products allow you to make complexity feel intuitive. Understanding how a logistics hub connects with a residential zone, or what a “seamless rail connection” means, is not something intuitive for everyone. That’s where we come in - we allow you to translate complex master plans into visual stories that make sense to everyone - stakeholders, investors, potential tenants, general public. You have multiple products and tools at your disposal - from phase-specific CGIs and animated infographic marketing films, to digital guided experiences like Interactive Aerials, Smart Maps, or Digital Twins. |
| Purposeful tools What we offer does more than look good. Beautiful CGIs are only a part of marketing. We’ve built a suite of digital tools as part of WtR Solutions - including Smart Maps or Interactive Aerial, and more - and all of them are so much more than just visuals. Those tools speed up the leasing conversations, allow your team and clients to connect and align faster & online. They also provide on-demand, always available solutions to team members and stakeholders who can’t always attend a physical meeting. They’re built to be used by agents, developers, municipalities, and marketing teams alike, and cater to the needs of all. |
Smart Maps
This is your masterplan, but smarter.
This tool turns complex ideas into clear concepts - dynamic & modular.
Perfect for guiding conversations with municipalities, tenants, and even the general public across a multi-year development timeline.
Animations
Our films go beyond just pretty flythroughs. We’re creating our animated products with your vision in mind - we focus on explaining the scale, making all design decisions clear, but not overlooking architecture and beautiful details.
CGIs
Our images help stakeholders immediately see the full potential and grasp the scale. It’s hard to imagine any phase of urban development without beautiful visuals as a base for a conversation, no matter who is involved. We deliver high-quality renders, highlighting architecture, showing urban scale, and introducing storytelling, so important when creating a new district.
| The Switch Sandow Lakes The Switch is one of the largest and most ambitious developments in the industrial field, currently underway in the US. We were brought in to help visualise this enormous vision with clear yet beautiful visuals and help communicate the project in its full potential. |
The Switch is the perfect example of how big-scale developments, with complex functionalities and long-term timeline & vision, need special treatment when it comes to communication.
This is where the Walk the Room team came in - we created CGIs that clearly communicate the physical scale of the project, but also its massive potential.
| One of the things we are mostly proud of is how we managed to keep the details in, even at the biggest scale. The combination of our team's detail-oriented approach and our understanding of large-scale undertakings results in marketing materials that communicate developments with clarity and power. You can find out more here. |
| Nordic Hub Säve One of our latest Urban Development projects that we’re very proud to share is Nordic Hub Säve - yet another result of our continuous collaboration with one of the biggest names in the industry - Castellum. |
| We were brought in to the project to show how the development will transform the reality of the industrial sector in the Nordic region, but also to highlight how multi-functional the area will be. Our expertise and experience with large, phased developments mean that we know how to tell a long-term story that very often unravels in parts. Our ability to integrate storytelling around sustainability and innovation was also playing a huge part here - Nordic Hub Säve has both of those at the very core of the designs. |
| Urban developments also simply means big scale - aerials, drone footage integration, ability to work with high numbers of models, while at the same time being able to share the complexity and mix of functions. We were in charge of showing how logistics, innovation, and commercial functions co-exist and have the possibility to evolve. One very important goal for any marketing collateral, like animations or CGIs, is attracting possible tenants and possible collaborators - we’re very proud of how the potential of the space shines through the materials we delivered for Castellum. |
| We're very interested in your upcoming project and how we can be of service - reach out, and we'll make sure your next urban development has the best marketing materials and digital solutions that make promoting, leasing, and presenting easy and efficient. |
